Highlights from Cambridge Network’s Annual School Summit 2021

2021-06-29 Dennis Gu

Last week, Cambridge Network held its annual School Summit which brings together our school members from around the country and our global staff to discuss international education trends and international student support. Thank you for the participation of more than 60 attendees from our member schools over our two-day event who joined us from all around the United States.

The event was kicked off with a special keynote presentation from Stephen Gianotti, President and Founder of The Woodland Group, on how schools and teams can renew and regain their motivation, resiliency, and engagement as we prepare for the return of students for the upcoming school year. We were privileged to have Stephen bring his comprehensive understanding of systems thinking, organizational learning, diagnostics, learning/training needs analysis and assessment, and in-depth knowledge of the coaching & mentoring processes.

Our workshops invited our school officials to join in meaningful and engaging discussions on student recruitment in various important markets of focus as well as Cambridge Network solutions for upcoming challenges in the industry. The workshops were highlighted by the introduction of Cambridge Enhanced Marketing, for international student programs which provides an integrated marketing solution, a strategic approach to integrating communications, and interactive experiences targeting a defined global market. With this new service, your school will take an active role in international student marketing with guidance through the process by our expert student recruitment team. Cambridge Enhanced Marketing is designed to meet the challenges of today’s international student recruitment market. Boost your program’s visibility and build your brand by leveraging our global Network, leading expertise, and industry-proven marketing methods.

In the closing remarks, Christine Lin, President and CEO of Cambridge Network, shared insights on trending International student recruitment developments and an outlook on the market for the next 5 years.

Here’s a short clip from our What Has Changed in Student Recruitment Due to COVID-19? Solutions and Key Datapoints Workshop, featuring our Regional Directors of Program Management, who led discussion how the COVID-19 pandemic has impacted international student recruitment and how key data points can inform critical solutions for international student programs.

For school partners interested in receiving a recording of the full summit, please contact your Cambridge Network Program Manager or representative.

For new schools, please contact [email protected].