Market Trends – An Inside Look from Cambridge Network Intelligence

As we prepare for our School Summit to be held here at the Cambridge Network office this June in Boston, a prominent topic for discussions has emerged. Many schools responded to managers’ inquiries about desired summit session content regarding trends observed in recruitment of international students from Asia, particularly over the past three years. We’ll be doing an in-depth exploration of this acutely important subject during the summit, but we wanted to outline some facts in advance, and help inform those who may not be able to join us in person this year.


How has the market changed over recent recruitment cycles?

National data report findings, combined with Cambridge Network intelligence – gained through continual visits to our nine recruitment locations across Asia – afford us insights and help drive our response to market realities. A few key indicators include:

  • In recent years, the volume of secondary schools in the US seeking to enroll international students has grown to exceed 2,000, an increase of 13% since 2012.
  • The rate of growth in volume of students seeking enrollment has slowed to 1%, year over year, from 2012 to 2017. Thus, a nearly equivalent pool of prospective enrollees is considering a much larger array of school choices.
  • Those choices now include a more competitive and prominent option in the proliferation of international schools overseas, reaching out to students and parents as an alternative to study-abroad.

Throughout the resulting shift in our market and challenges that were not evident just a few years passed, Cambridge Network remains as the top placement organization for Asian students to the US. The closest competitor is estimated to produce at less than one-third in applications, while Cambridge homestay and academics service systems have become well-recognized as top-quality.

Market intelligence is important, but acting on knowledge of trends is what counts in cooperation with our schools, as they look to enrich learning environments with cross-cultural experiences for all students, and sustain revenue sources on which they rely. Simply put, these assets are weakened if partnerships do not remain intact and endure market difficulties through a collaborative response.

Cambridge is pledging its resources, expertise and renewed strategic strength to all school members. Telling the stories of our schools is our top priority, as a newly redeveloped sales team in China tackles a tough, but re-emerging market, and continues to develop gradually growing shares in Korea and Vietnam. Though various recruitment arrangements remain open, the thrust of sales energy and resources must be directed on behalf of full partnerships, and aimed at regions with the highest potential for results. Our full-partner schools will continue to be known in that marketplace.


We want to hear from you!

If you or a member of your team is interested in meeting with Cambridge top management, please contact Christine Lin ([email protected]).  Our goal is to strategize together toward a cooperation that will, in alignment with mutual core educational values and determined business strategies, lead to stability, and ultimately to the growth of your international program.